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New General Electric commercial “Ideas”

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Fresh off their Emmy-nominated commercial, “What My Mom Does at G.E.”, General Electric has delivered a new spot to the world this week, called “Ideas”.

 

Composed by Steve Hampton at Emoto Studios in Santa Monica, the orchestra consisted of 20 strings and 4 woodwinds.

See the spot below:

 

 

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composer Steve Hampton with the orchestra at Emoto Studios, Santa Monica